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Advanced Marketing Management : Principles, Skills and Tools Readers (Ages 6-8 ) and get an exclusive sneakBook Title: Advanced Marketing Management ISBN: 9780749480370 By Author(s): NIKOLAOS DIMITRIADIS, NEDA JOVANOVIC DIMITRIADIS, JILLIAN By Publisher: KOGAN PAGE Format: PB Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start ups which disrupt traditional channels and a new generation of tech savvy clients. How should students and practitioners