[a sewing machine oil label by Max Hertwig] Mags&Zines Ladislav Sutnar’s Visual Design in

Ladislav Sutnar’s Visual Design in Action is one of the most groundbreaking books on modern graphic design

the author was the Hague-based house and decoration painter H

The undated folder was probably marketed around 1930 by Van der Burg and Muls

as a commercial letterpress shop

the vertical composition of syllable ligatures

[a sewing machine oil label by Max Hertwig] Mags&Zines Ladislav Sutnar’s Visual Design inRekord Treib Oel is the best lubricating oil for every sewing machine because it makes sewing much easier by smoothing the metal parts and prevents any rust and wear. But, more importantly, this is a nice example of work by Max Hertwig (18811975), a German graphic and type designer, and a protg of F. H. Ehmcke. Fun Activity: Look for Hertwigs monogram hidden in the design.