Joop! Go Eau de Toilette 30ml Spray Beard Serum Not a cloud of fragrance

Not a cloud of fragrance

Starfruit and white flowers — that's the actual order here

with a base of amber and musk that settles into something warmer than the top notes suggested

backed by amber that rounds out into something warmer than the name might suggest

Lemon zest and ambroxan — bright citrus that dries down to something almost mineral

Joop! Go Eau de Toilette 30ml Spray Beard Serum Not a cloud of fragranceGinger and lemon open sharp and clean, then a woody spicy heart settles in cardamom, pepper, and a hint of cedar that stops short of serious. Joop! Go is the morning version of the brand's DNA: energetic without being precious. 30ml EDT, designed for him. Two to three sprays from the spray bottle last four to five hours on skin, longer if you catch your collar or cuff. Reapplies cleanly mid afternoon if the day runs long.