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Consumer Behaviour In Asia (Only Copy) Graphic Novel Get to know yourself withBook Title: Consumer Behaviour In Asia (Only Copy) ISBN: 9780333736258 By Author(s): SCHUTTE H By Publisher: SPRINGER NATURE Format: HC Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts