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Predictive Analytics for Marketers : Using Data Mining for Business Advantage Inspiration By Author(s):PAMELA Y

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By Author(s):PAMELA Y

Glean lessons from great speeches of powerful leaders from the past

A novel of family drama and long-hidden secrets

Book Title: Ransom /Bp

ISBN: 9780349134284

Predictive Analytics for Marketers : Using Data Mining for Business Advantage Inspiration By Author(s):PAMELA YBook Title: Predictive Analytics For Marketers ISBN: 9780749479930 By Author(s): BARRY LEVENTHAL By Publisher: KOGAN PAGE Format: PB Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer

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