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Strategic Risk Taking: A Framework For Risk Management (Paperback),Used Simas Kudirka And That The Terms OfIn Business And Investing, Risk Has Traditionally Been Viewed Negatively: Investors And Companies Can Lose Money Due To Risk And Therefore We Typically Penalize Companies For Taking Risks. Thats Why Most Books On Risk Management Focus Strictly On Hedging Or Mitigating Risk. But The Enterprises Relationship With Risk Should Be Far More Nuanced. Great Companies Become Great Because They Seek Out And Exploit Intelligent Risks, Not Because They Avoid All