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Weird Ideas That Work: 11 1/2 Practices For Promoting, Managing, And Sustaining Innovation,Used Esther K. And Simple Human Wonder IntertwinedCreativity, New Ideas, Innovation In Any Age They Are Keys To Success, But In Today'S Whirlwind Economy They Are Essential For Survival Itself. Yet, As Robert Sutton Explains, The Standard Rules Of Business Behavior And Management Are Precisely The Opposite Of What It Takes To Build An Innovative Company. We Are Told To Hire People Who Will Fit In; To Train Them Extensively; And To Work To Instill A Corporate Culture In Every Employee. In Fact, In