Building Strong Brands,New Israelsen Including Statistics Documenting An Everimproving

Including Statistics Documenting An Everimproving World

Designing With Type Has Sold More Than 250

Whether you're looking to enhance your personal library or seeking the ideal gift for a book lover

It Leads To The Second Reason For Writing This Book

Both Fundamental And Advanced Texts

Building Strong Brands,New Israelsen Including Statistics Documenting An EverimprovingIn This Compelling Work, Aaker Uses Real Brandbuilding Cases From Saturn, General Electric, Kodak, Healthy Choice, Mcdonald'S, And Others To Demonstrate How Strong Brands Have Been Created And Managed. As Industries Turn Increasingly Hostile, It Is Clear That Strong Brandbuilding Skills Are Needed To Survive And Prosper. In David Aaker'S Pathbreaking Book, Managing Brand Equity, Managers Discovered The Value Of A Brand As A Strategic Asset And A