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The End Of Marketing As We Know It,New John Brunner Two Thumbs UpMarketing As We Know It Today Is About Image. Its About Getting Consumers To Love Your Products. Its About Producing Awardwinning Commercials And Promotions, And Creating Ads People Like. Its About Buzzwords Like 'Events,' 'Relationships,' And 'Intimacy.'Problem Is, Its Not Working. So Says The 'Ayacola,' Sergio Zyman, Twotime Marketing Czar Of Cocacola And Today Quite Possibly The Most Famous Marketerand Marketing Gadflyin The World. Brilliant And
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