The Measurement Of Meaning,New Paul O. For Easy Planning

For Easy Planning

John Winthrop Recevied An Honorable Mention

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The Measurement Of Meaning,New Paul O. For Easy PlanningIn This Pioneering Study, The Authorsdeal With The Nature And Theory Of Meaning And Present A New, Objectivemethod For Its Measurement Which They Call The Semantic Differential. This Instrument Is Not A Specific Test, But Rather A General Technique Ofmeasurement That Can Be Adapted To A Wide Variety Of Problems In Such Areasas Clinical Psychology, Social Psychology, Linguistics, Mass Communications,Esthetics, And Political Science. The Core Of The