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Fast Second: How Smart Companies Bypass Radical Innovation To Enter And Dominate New Markets,Used Nargi What Can Observing Whales TeachDiscover Why Being A 'Fast Second' Is Often More Financially Rewarding Than Being At The Cutting Edge. If You Get There First, You'Ll Lead The Pack, Right? Not Necessarily! The Skillsets Of Most Established Companies, Say Strategy Experts Constantinos Markides And Paul Geroski, Are Far Better Suited To Scaling Up Newly Created Markets Pioneered By Others (In Other Words, Being 'Fast Seconds') Than To Creating These Markets From Scratch. In Fast