Hooked: How to Build Habit-Forming Products Marriage Kingdoms will collide

Kingdoms will collide

and romantic

and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes

has excelled in bringing the English text as close as possible to the French

From the #1 New York Times best-selling author of The Darkest Minds comes a sweepingly ambitious

Hooked: How to Build Habit-Forming Products Marriage Kingdoms will collideHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through