Customer Sense: How The 5 Senses Influence Buying Behavior,New Palgrave Macmillan-3PL Is Comprised Of 12 Conceptual

Is Comprised Of 12 Conceptual Chapters And A Collection Of Chapterlength Case Studies

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Customer Sense: How The 5 Senses Influence Buying Behavior,New Palgrave Macmillan-3PL Is Comprised Of 12 ConceptualAn Insightful Look At How Touch, Taste, Smell, Sound, And Appearance Effect How Customers Relate To Products On A Sensory Level, And How Small Sensory Changes Can Make A Huge Impact. Customer Sense Describes How Managers Can Use This Knowledge To Improve Packaging, Branding, And Advertising To Captivate The Consumer'S Senses.