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Corporate Cultures: The Rites And Rituals Of Corporate Life,New Robert Penn With Case Studies Of SuccessfulBusiness Experts Everywhere Have Been Finding That Corporations Run Not Only On Numbers, But On Culture. Organization Consultants Terrence Deal And Allan Kennedy Probe The Conference Rooms And Corridors Of Corporate America To Discover The Key To Business Excellence. They Find That The Health Of The Bottom Line Is Not Ultimately Guaranteed By Attention To The Rational Aspects Of Managingfinancial Planning, Personnel Policies, Cost Controls, And The