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International Management: Strategic Opportunities And Cultural Challenges-new Fitton And He Analyses The WaysAs The Economies Of Many Countries Become More Interrelated, International Managers Are Facing Huge Challenges And Unique Opportunities Associated With Their Roles. Now In Its Fifth Edition, Sweeney And Mcfarlin'S International Management Embodies A Balanced And Integrated Approach To The Subject, Emphasizing The Strategic Opportunities Available To Firms On A Global Playing Field, As Well As Exploring The Challenges Of Managing An International