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sometimes competition really sucks
It’s the way all superior companies defy the odds and become the leader in their sector
offer a unique experience and unmatched customer service
The Business and Art of Aesthetic Practice
Zannis’s FINESSE system for eliminating competition can be applied to any business
ELIMINATE THE COMPETITION sometimes competition really sucksThe Business and Art of Aesthetic Practice As a business owner, sometimes competition really sucks. You work your butt off, spend a ton on advertising, dedicate yourself to excellence, and then someone else does the same thing. . . only for a lower price. So, you work harder, run a sale, mark down your prices, and gain some new attention until every similar business in your market has raced to the bottom and your margins are barely capable of
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