All-American Ads of the 50s Federico Fellini Retreating into the past

Retreating into the past

European manufacturers dominated the toy market

a woman relives her youth and an architect becomes obsessed with the sound of his new car horn - with unexpected consequences

‘I am sure a cigarette has a more poignant flavour when it is the last’ A neurotic Italian businessman obsessed by his own hypochondria

thus producing such dumbed-down gems as “sisters are different from brothers

All-American Ads of the 50s Federico Fellini Retreating into the pastAs McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood enhancers, promoted by a baby who claims his mother feels better after she smokes a