Global Political Campaigning: A Worldwide Analysis Of Campaign Professionals And Their Practices,New Morgan Samuel Both Experts In The Politics

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Global Political Campaigning: A Worldwide Analysis Of Campaign Professionals And Their Practices,New Morgan Samuel Both Experts In The PoliticsPlasser Examines The Changing Practices Of Election Campaigning Worldwide. Based On Data Of An Indepth Survey Of Campaign Managers And Political Consultants From 43 Countries, He Provides Insights Into The Professional Role Definitions And Strategic Orientations Determining The Future Of Electioneering In Mediacentered Democracies. The First Section Gives A Stateoftheart Overview Of The International Literature And Modernization Theories Describing