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Doing Research In Fashion And Dress: An Introduction To Qualitative Methods,New Ed McCormack As Exciting To Look AtWhether You'Re Investigating Fashion As A Material Object, An Abstract Idea, A Social Phenomenon, Or A Commercial System, Qualitative Techniques Can Further Your Understanding Of Almost Any Research Topic. Doing Research In Fashion And Dress Begins By Guiding You Through A Brief History Of Fashion Studies, And The Debates Surrounding It, Before Introducing Key Qualitative Methodological Approaches, Including Ethnography, Semiology, And Objectbased