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From A Rising Young Economist

The Art Of Choosing-new John & Yamagishi More People Die From EatingEvery Day We Make Choices. Coke Or Pepsi? Save Or Spend? Stay Or Go? Whether Mundane Or Lifealtering, These Choices Define Us And Shape Our Lives. Sheena Iyengar Asks The Difficult Questions About How And Why We Choose: Is The Desire For Choice Innate Or Bound By Culture? Why Do We Sometimes Choose Against Our Best Interests? How Much Control Do We Really Have Over What We Choose? Sheena Iyengar'S Awardwinning Research Reveals That The Answers Are