Marketing: An Introduction,New Dr. Becky And Luci Tapahonso And By

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Marketing: An Introduction,New Dr. Becky And Luci Tapahonso And ByThis Bestselling, Brief Introduction To Marketing Teaches Students Marketing Using A Customer Value Framework. The Ninth Edition Includes New And Expanded Material On Integrated Marketing Communication, Social Networks, Measuring And Managing Return On Marketing, Creating Customer Value, Building And Managing Customer Relationships, Marketing Accountability And Return On Investments, And Direct And Online Marketing. For Marketing Professionals Who