Cracking the Data Code Keith Dunnavant marketers will deliver more value

marketers will deliver more value to their companies and the people they serve

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such as its role in the 2009-2010 Obama health care reform

Cracking the Data Code Keith Dunnavant marketers will deliver more valueWhy do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually experience errors and need correction. What we fail to incorporate into our data world is the fact that data is