Managing Media Companies: Harnessing Creative Value, 2nd Edition ISBN:9780470713952 Managing Information Technology provides comprehensive

Managing Information Technology provides comprehensive coverage of IS management practices and technology trends for advanced students and managers

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Managing Media Companies: Harnessing Creative Value, 2nd Edition ISBN:9780470713952 Managing Information Technology provides comprehensivePages: 400, Specialty: Management, Publisher: Wiley, Publication Year: 2009, Cover: Paperback, Dimensions: 188x234x24mm The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative