Marketing Communications for a Digital Age Lori Howard Through insightful close readings of

Through insightful close readings of Tolkien's texts

essays and blog posts

This exploration offers fresh thematic and rhetorical insights into the written history of silence

After decades of feminism and deconstruction

Jackie Robinson in baseball

Marketing Communications for a Digital Age Lori Howard Through insightful close readings ofGain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics. Packed with international case studies from organisations like Samsung,