Global Brand Power: Leveraging Branding for Long-Term Growth AUTH-5403578 and cooking is no exception

and cooking is no exception

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Global Brand Power: Leveraging Branding for Long-Term Growth AUTH-5403578 and cooking is no exceptionThe branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel