A Dictionary of Marketing, 4e Publication Year:2016 or manage a GP practice

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A Dictionary of Marketing, 4e Publication Year:2016 or manage a GP practicePages: 544, Specialty: Marketing, Publisher: Oxford UP, Publication Year: 2016, Cover: Paperback, Dimensions: 129x195x32mm A Dictionary of Marketing is an accessible and wide ranging A Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both