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Marketing Research 2/e Gill Haworth Jan wrote about how her

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Jan wrote about how her gender and nationality complicated her uneasy adjustment to China's foreign yet familiar culture

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Tracing the contours of neocitizenship in fiction through examples such as The White Boy Shuffle and Distraction

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Marketing Research 2/e Gill Haworth Jan wrote about how herAn introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book

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