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Jen-Yen Chen
Designed to illustrate the importance of management leadership in the business world
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Accessibly written
how to piece together the final report
How to Conduct Telephone Surveys 2/e Katherine Franke Jen-Yen Chen"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids." Carol J. Lancaster, Medical University of South Carolina When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper and pencil
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