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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy AUTH-39856 One that you should not

SKU: 34783409523
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Description

One that you should not take lightly

politics and the need for love in our lives

and Supervision

John Gribbin has received awards for his writing in both Britain and the United States and is currently a visiting Fellow in astronomy at the University of Sussex

On a stormy night in 1421

Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy AUTH-39856 One that you should notThis book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs)

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