Strategic Social Marketing 2/e Otto Palmer Providing evidence-based recommendations for creating

Providing evidence-based recommendations for creating educational spaces and school cultures that promote safety and belonging

Richard gives his verdict on the 16 Education Secretaries he has seen come and go

Chapters cover a wide variety of topics

social cognition

connection and vitality inside another

Strategic Social Marketing 2/e Otto Palmer Providing evidence-based recommendations for creatingAdopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: * A brand new chapter on evaluation. * Updated advances in relevant research and theorizing. * New vignettes and short case studies to illustrate theories throughout the text.