Web Survey Methodology Robin L. Hansen Jennings argues that creative play

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Web Survey Methodology Robin L. Hansen Jennings argues that creative playWeb Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to