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ISE Advertising and Promotion: An Integrated Marketing Communications Perspective, 12e** Publication Year:2021 With a fresh focus onPages: 740, Specialty: Marketing, Publisher: McGraw Hill, Publication Year: 2021, Cover: Paperback, Dimensions: 217x274x43mm Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital