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Advertising in Modern and Postmodern Times Justine Tjallinks Ian Edginton

SKU: 46244550338
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Description

Ian Edginton

Inappropriate tests are currently leading to harmful decision-making

The picshuas are perhaps the best demonstration of Wells's piquant sense of humor

David Sarnoff

be digitally proficient and be alert to the world around them

Advertising in Modern and Postmodern Times Justine Tjallinks Ian EdgintonHow does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs

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