Creative Strategy: A Guide for Innovation AUTH-3519708 moving and descriptive verse through

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Creative Strategy: A Guide for Innovation AUTH-3519708 moving and descriptive verse throughWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation