Store Design and Visual Merchandising: Creating Store Space That Encourages Buying AUTH-13413223 This volume offers an excellent

This volume offers an excellent point of departure for both scholars and non-specialist readers

and pursue leadership opportunities

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ISBN13: 9781935835257

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying AUTH-13413223 This volume offers an excellentIn an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the