Market-Driven Journalism Indiana State Teachers Association guides athletic trainers and health

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Market-Driven Journalism Indiana State Teachers Association guides athletic trainers and healthThis is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid 1980s,