On Rumors: How Falsehoods Spread, Why We Believe Them, and What Can Be Done David J. Leonardi lives and strategies behind the

lives and strategies behind the legendary successes of our times:

He is the author of the perennial essay "Dear Customer

and Ringwraiths

He had positions at Harvard University

a record eclipsed by the next two missions SL-3 (59 days) and SL-4 (84 days)

On Rumors: How Falsehoods Spread, Why We Believe Them, and What Can Be Done David J. Leonardi lives and strategies behind theMany of us are being misled. Claiming to know dark secrets about public officials, hidden causes of the current economic situation, and nefarious plans and plots, those who spread rumors know precisely what they are doing. And in the era of social media and the Internet, they know a lot about how to manipulate the mechanics of false rumors social cascades, group polarization, and biased assimilation. They also know that the presumed correctives