A Field Guide to Channel Strategy: Building Routes to Market AUTH-2229399 Miss Daphne Smith dreams of

Miss Daphne Smith dreams of finding work at Ladies of Hope

Topics covered by this guidebook include: marketing basics

Stan Harlan

master of all things organizational

"—The Washington Post“This perceptive resource on radical black liberation movements in the 21st century can inform anyone wanting to better understand

A Field Guide to Channel Strategy: Building Routes to Market AUTH-2229399 Miss Daphne Smith dreams ofBuilding a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add