Alter Ego Italy Urban Proof Cream 33 Oz bio-ionic Massage thoroughly with fingertips to

Massage thoroughly with fingertips to blend color

Your spirals look their best when they’re nourished with gentle moisture – not dried out with harsh detergents or weighed down with heavy ingredients

violet-tinted pigments help neutralize yellow tones to refine blonde hair

Clinically proven to maintain color vibrancy and shine for 70 days

Process for 45 minutes

Alter Ego Italy Urban Proof Cream 33 Oz bio-ionic Massage thoroughly with fingertips toMoisturizing and anti pollution action hair & body fluid. Its gentle texture enriched with a precious mix of nourishing oils, sesame oil and argan oil, is perfect as either a nourishing conditioner for hair or an emollient cream for the body. Formulated with Urban Shield Technology, it creates a barrier that protects skin and hair against external polluting agents.