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The Ring of the Nibelung
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Branding: A Very Short Introduction Bruce Thomas The Ring of the NibelungBranding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And
