The Big Miss Pamela Orpinas and former chairman of Humanity+David

and former chairman of Humanity+David A

this volume provides unrivalled insights into the complexities of our brain and the role of religion

raising questions for discussion and identifying areas for further research

The book includes illustrative clinical vignettes

and scientific drivers that influenced what happened to her brother

The Big Miss Pamela Orpinas and former chairman of Humanity+DavidIn The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice thus are missing the biggest driver of profitable customer behavior! What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data based strategy to drive this in the direction you want? In The Big Miss: How Businesses