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The End of Marketing as We Know It AUTH-13365345 --Wally Lamb

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--Wally Lamb

Luke must reach his wealthy cousin Brady before more of his family are killed

Gordon-Conwell Theological Seminary ""A fine collection of essays by an impressive list of scholars about one of the most vibrant and important Christian movements today

ISBN13: 9781258125561

Nearly 400 pages of scriptural and practical insights from over 45 years of experience battling the forces of evil

The End of Marketing as We Know It AUTH-13365345 --Wally LambMarketing today doesn't work. Or so says the Aya Cola, Sergio Zyman, former marketing czar of Coca Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old

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