Digital Business Jaap Hollander Doing Media Research: An Introduction

Doing Media Research: An Introduction provides comprehensive coverage of both quantitative and qualitative social science methods used in research about the media and its role in society

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Digital Business Jaap Hollander Doing Media Research: An IntroductionDigital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3. 0. The text explores all