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Marketing for Tourism, Hospitality & Events 2/e Ryan K. Beasley accusationsThis cutting edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid 19 on consumer behaviour and, in turn, the tourism, hospitality and
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