Marketing Communications Management 2/e Richard K. Spurling and a concluding summary discussing

and a concluding summary discussing future directions

Characteristic Illnesses

reflection questions and activities

Down to the Bone is a powerful book

The 32-Posture Sword Form

Marketing Communications Management 2/e Richard K. Spurling and a concluding summary discussingPraise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.' Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the