The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents AUTH-9625397 Parks Canada and many clients

Parks Canada and many clients in Western Canada

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is a senior instructor in the Stephenson Department of Entrepreneurship and Information Systems at Louisiana State University (LSU)

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents AUTH-9625397 Parks Canada and many clientsThe CMO Manifesto A 100 Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact