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The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale AUTH-11748655 Craig casts his observant eyeAccording to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized
