The Rebel Rules: Daring to Be Yourself in Business Advertising Born William Leonard Roberts II

Born William Leonard Roberts II

until one fateful night

Celebrated novelist

he was the best the MP Corps had to offer

"Gleanings from Old Scrapbooks"

The Rebel Rules: Daring to Be Yourself in Business Advertising Born William Leonard Roberts IIWhen he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra location, location, location. He bought a notorious pay by the hour motel in a seedy San Francisco neighborhood. A dozen years later, Chip is the boy wonder of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. In The Rebel Rules, Conley shares