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What Conway didnt anticipate was that people would match the colors they saw to standardized versions of those same colors
The scene marked the 30th anniversary of the New Orleans Red Dress Run, a charity race hosted by the New Orleans Hash House Harriers, a branch of the international group that describes themselves as a Drinking Club with a Running Problem. At 10:30 am, the racers took their marks on the corner of North Peters Street and Esplanade Avenue before jogging, walking, or dancing a two-mile loop through the heart of the French Quarter
According to Adam Rogers from Wired the disparity is caused by your brains trying to correct for the sunlight, which means that everyone who sees a white-gold dress is being fooled by their own brain