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The Elizabeth K team builds each gown for dramatic effect with tailored construction

"If you imagine your eyes and brain are like a camera, it might set to the setting of outdoor and then it processes the visual information in one way - or it might be set to indoor and then it processes information in a different way," explains Marie Rogers, who researches cognition and colour perception at the University of Sussex

By: Harriet Brown Read more By: Harriet Brown Thats a Wrap: The Liberty Scarf Styling Guide Forget the basics

Whatever you want to call it, its undeniably chic

For women it means a flowy midi dress or elegant jumpsuit with sandals appropriate for sand or grass